Google Analytics is a website that tracks and reports website traffic for online businesses. With this website you get a in-depth understanding of whose looking at your website, why your website might not be doing well, what works and much more. This analytic service is extremely recommended for any online business or online websites. This could be what saves a person’s business from going under. By using this tool you can figure out the problem and change what’s not working. If I take my blog page that promotes my brand, I could see if my bounce rate is too high or if my traffic is on the rise. I could see if certain posts on my blog causes people to stay longer and see what else my website can offer them.
Getting Google certified is something that looks great on a resume. There are many benefits to becoming google analytic certified. One benefit is that your understanding of how to use the tool will enhance. You will also be a step ahead of the competition. You will be more successful in the long run by using this tool than someone who isn’t. You can see the ins and out of everything that goes on behind the scenes and what comes with that is a formula you can now perfect so that way your businesses and future businesses will always be successful.
My experience with google analytics was difficult in the beginning because it was a new technology that I wasn’t use to and knew nothing about. The most challenging part was when they asked for you to make a fake business and use analytics to keep track of the data. This was helpful, because I am a hands on learner so it was really interesting having to do it yourself instead of just reading on it or watching someone else do it. Even though it was a lot of information to take in at one time, it’s beneficial to go through it rather than just jumping into analytics blind.
Helpful advice: Do not get certified if you have a busy day or week, because it is extremely time consuming, but worth it. Taking the final test was nerve wrecking, because it was a possibility that I wouldn’t pass and if you failed it you would have to wait 7 days to retake it. I passed on my first try and was very relieved. I learned how important this tool will be if I ever decided to run a business online or just have a blog that promotes my brand like the one your reading now. It’s cool to be able to say I’m google certified. It makes you sound somewhat established and technology savvy.
Picture Citations:
Lee, Shania. [5 December 2016]. “I’m Certified!!!” Google Partners, Screenshot. Medium. 05 December 2016.
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